2014 FORD ECOSPORT DEBUTS IN LEBANON WITH ATTITUDE AND VERSATILITY

BEIRUT,Lebanon,28 October,2013 –Folic Automotive, the Ford and Lincoln importer-dealer in Lebanon,a member of Tewtel Group of Companies has recently launched the all-new Ford EcoSport, bringing to the Lebanese consumer a strong contender in the compact SUV segment. The all-new model keeps up to Ford’s commitment to deliver a stunning-looking product that packs in outstanding value andraises the bar in the region’s fast-growing compact utility segment with its compelling value-for-money proposition and features.

Ford EcoSport arriveswith an attractive price and consumers will have the power of choice with a selection of two trim levels (Ambiente Plus and the high end Titanium)with a fuel efficient 1.5L engine. 

Thierry Sabbagh, director of Sales at Ford Middle East said: “EcoSport sets new standards in the compact SUV segment through its design, development and sensible value proposition. With the launch of the EcoSport we stand true to our commitment to offer the best of Ford. EcoSport’s competitive pricing and market positioning underscores our commitment to offer world-class models with outstanding value.”

The stunning urban SUV is the successful outcome of the US$142 million investment that Ford committed to enhance its capability at its manufacturing facility in Chennai, India. With the launch of the EcoSport, Ford has aggressively positioned itself in the compact utility segment, which is expected to grow five-fold by 2020.

“Stylish, robust and dynamic, the fun-to-drive Ford EcoSport fuses ample versatility and a ‘can do’ attitude to appeal to a newer range of customers. The EcoSport’s substantial package underscores both desirability and versatility and brings a new sense of value and ingenuity to the Ford brand,” Sabbagh added.

“We are thrilled to bring the exciting new Ford EcoSport in the Lebanese market,” said Nadim H. Tewtel, President and Managing Director at Folic Automotive. “The Ford EcoSport speaks to the young generation expressing style, sense and boldness. It has fantastic looks true to the Ford SUV heritage, while displaying outstanding handling and featuring a great interior space as well as features that will surprise and delight its owner.Here’s another irresistible product offering from Ford to our customers in Lebanon.”

Compact, contemporary and capable, the all-new EcoSport epitomizes urban life and urbane aspirations such as practicality, efficiency, drivability, reliability and attractiveness in a compelling package.

Clever capability with several firsts

 

The all-new Ford EcoSport makes driving addictive and intuitive with an array of smart segment-first features. The urban SUV offers Ford SYNC®, the voice-activated in-car connectivity system. The award-winning system enables drivers to keep their eyes on the road and hands on the wheel while choosing their favourite music and making phone calls using voice commands, without compromising on safety.

The Ford EcoSport’s cabin also has 20 practical storage spaces, including a glove box that can keep up to six beverage cans cool. Its cargo space at the back is just as versatile. The rear seats can be reclined in select models for greater comfort or easily folded down for additional cargo space. With the rear seats tumbled against the front seats, the boot space increases to 705 litres, big enough to fit a washing machine. On the Trend series and above, the rear seats can be split 60:40 to transport long objects such as flat-pack furniture while still carrying passengers at the back.

With Smart Keyless Entry (available on Titanium), customers no longer need their key to unlock the SUV or to start the engine. They can unlock the doors automatically by pulling the door handle; push the Ford Power Start button and go.

The Ford EcoSport is available with the fuel-economical 1.5-litre petrol engine with twin independent variable camshaft timing. It also comes with a choice of manual or automatic transmission.

To further improve fuel economy, the aerodynamic Ford EcoSport boasts of an outstanding drag coefficient of 0.371.

Quality that speaks to all five senses

With a signature Ford face, dramatic rising beltline and a ready-to-pounce stance, the all-new Ford EcoSport conveys a dynamic spirit of energy in action. The spare tyre, with an exclusively designed wheel, is mounted on the tailgate as a classic SUV cue.

Inside, soft-touch fabrics, tight gaps and the global Ice Blue dashboard illumination all reinforce superior quality and craftsmanship. Controls and knobs are ergonomically placed while seats are designed to be soft enough for comfort and firm enough for longer journeys.

The cabin is also extremely quiet at high speeds, thanks to meticulous efforts to reduce noise, vibration and harshness. Add to this a very effective climate control system, and the customer is very comfortable in the Ford EcoSport.

The Ford EcoSport’s compact sub-four metre dimensions and the electric power-assisted steering with Pull-Drift Compensation help drivers tackle the stress of city driving, be it parking in small spaces, manoeuvring in heavy traffic, or making tight U-turns.

The Ford EcoSport’s high ground clearance of 200 millimetres also means customers won’t have to worry about driving over speed bumps and potholes. And with its exceptional ability to wade through 550 millimetres of water, drivers can confidently drive through large pools of water.

Safety and driver assistance

The all-new Ford EcoSport has been designed to provide high levels of protection and driver support through a range of advanced features. About half of the urban SUV’s body structure is made up of high-strength steel and ultra-high-strength steel, such as boron steel, making the Ford EcoSport’s frame especially strong yet lightweight too.

The SUV’s array of airbags provides additional peace of mind. The Ford EcoSport offers airbags for the driver and front passenger, as well as side airbags and curtain airbags.

To take the stress out of driving, the Ford EcoSport comes with an array of driver-assist systems. Hill Launch Assist, which is offered in the petrol automatic variant helps drivers make a perfect hill start whether it’s uphill or downhill, by holding the SUV for up to three seconds. This prevents the vehicle from rolling backwards or forwards while moving off from the slope, increasing driver confidence.

Advanced safety technologies such as Electronic Stability Program (ESP), which is available on models with the automatic transmission, also help customers remain in control of the Ford EcoSport at all times, especially on slippery roads. When it detects that the car is losing control, it automatically reduces engine power and selectively brakes individual wheels to stabilise the vehicle and keep it travelling on track. The Ford EcoSport’s ESP system includes the Anti-Lock Brake System (ABS) which prevents the wheels from locking up and helps the vehicle to stop quickly on slippery road surfaces.

“EcoSport’s launch is another chapter in Ford’s product-led transformation. This product underscores Ford’s continuing commitment to raise the bar on quality, fuel efficiency and reduced cost of ownership to offer consumers peace of mind”, concluded Sabbagh.